7 Campaign Monitor Integrations to Enhance Your Email Marketing Efforts
Leveraging electronic mail marketing Software-as-a-Service (SaaS) tools to get your message to clear segments of your target audition can be a groovy addition to your company's marketing strategy, along withedifice deeper relationships using wide-featured deject-based marketing tool suites such equallySalesforce.com or Magento. Reaching that goal means integrating disparate marketing tools, which is exactly the strategy existence employed by Campaign Monitor. Nosotros reviewed Campaign Monitor in our recent deject email marketing services review roundup, where it received a solid Editor's rating of 3.5 out of 5.
In add-on to forging ties to heavy hitters in the cloud services sales and marketing lineup, at that place are some pretty cool and innovative SaaS products that also integrate with Entrada Monitor to provide unique functionality that could be exactly what your particular business organisation needs.
1. May the (Sales)force Be With Y'all
Savvy marketers use Salesforce's all-encompassing cloud customer human relationship direction software suite to tap into their visitor'southward analytics, community, marketing, sales, service, social, and fifty-fifty Internet of Things (IoT) information. Salesforce sells each of these equally carve up SaaS-based solution packages that tin can exist purchased and then linked together. The Salesforce Marketing Cloud wraps email, mobile, social, and spider web tools into one SaaS offer.
Campaign Monitor launched Campaign Monitor for Salesforce to give anyone using Salesforce a fully integrated e-mail marketing solution, tailored only for them. This integration is complimentary to all current Campaign Monitor and Salesforce customers, although you may have to pay for a few premium features. Information technology connects professional marketers so that they can employ their CRM data to launch more than targeted campaigns. Y'all can likewise pull all Campaign Monitor reports into Salesforce to build Salesforce reports and dashboards.
2. Empower Your E-Commerce Efforts with Magento
I of the nigh powerful e-commerce platforms is Magento. It has full general enterprise and community offerings every bit well as solutions specific to business-to-business (B2B), fashion, and small to midsize businesses (SMB). At present at that place's an integration for Entrada Monitor, adding value for both companies' customers. This is an of import improver for online stores because their virtually valuable customer information lives within its due east-commerce platform—details such equally how much their customers spend, their club history, accost, and and so on.
Taking advantage of this data to create savvy email marketing strategies and execute on them is crucial to being successful online. Historically, it'south been painful to import and export this data between the two applications. With this new integration, that problem is solved. With it, you can utilize all of the detailed data to ship personalized emails to VIPs with exclusive offers, welcome emails to new customers, breakout electronic mail campaigns past gender or geo-location, and bring customers back to you lot who haven't bought annihilation in a while.
3. Know How Well You're Doing With GetFeedback
Keeping track of how well you're serving your customers, finding out if you're providing the kind of product or service they want, knowing if there's something you lot could exist doing improve, are all examples of important information yous can glean from a successful electronic mail marketing campaign...as long every bit y'all integrate with an awesome SaaS survey app. The GetFeedback integration with Campaign Monitor is a neat mode to create and embed a survey into your email entrada. It's cloud-based and does mobile beautifully. If you're already a Salesforce and Campaign Monitor customer, you'll get serious value because GetFeedback also integrates with Salesforce. Our review of the duo garnered information technology a score of 4 and an Editor rating of Fantabulous.
4. Get the Scoop on Your Social Presence With Attentive.ly
This is a pretty wicked integration for businesses that care deeply virtually their social presence. In one case you've imported your Campaign Monitor subscriber list into Attentive.ly, it slices and dices your subscribers to tell you what they're doing on the web, and reveals who your most influential members are and what they've been proverb. Circumspect.ly creates custom searches for keywords and hashtags relevant to your industry and company, and then creates segments out of them. Yous tin can take these segments, export them to Campaign Monitor or your CRM tool, and build targeted lists of engaged subscribers.
five. Dashboards Galore With Dasheroo
Having umpteen numbers of SaaS tool dashboards to negotiate isn't fun and, at times, tin be downright painful. The Campaign Monitor & Dasheroo integration simplifies all of that past letting you build a quick and like shooting fish in a barrel dashboard that runs key performance indicators aslope those from other important apps such equally Google Analytics. The business dashboard is customizable and, best of all, free.
half-dozen. Grow Your Electronic mail List With Your WordPress Site Users
Every bit anyone who has used WordPress before knows, it's a ubiquitous content platform that businesses utilize for marketing. Lots of product marketing, thought leadership, and user group blogs abound in WordPress. Wouldn't it be awesome if y'all could ensure that all of your site users landed in your Campaign Monitor email list? The Campaign Monitor Synchronization plug-in was created to do but that. All y'all need to practice hither is choose which user fields y'all want to sync, and the plug-in volition keep your subscriber list automatically updated.
seven. Clean Up Your Lists With Kickbox
Lists full of bounces and low-quality addresses volition produce lackluster campaign results and could lower your reputation. You need a manner to enhance the bar on your existing lead lineup, and scrubbing lists that yous've caused from a partner or company merger is the only way to ensure its quality. Fortunately, that's piece of cake to do with cloud-based Kickbox. Sign up for an account, provide your Campaign Monitor details, and then download your list as a CSV or Microsoft Excel file. Kickbox scans your list and identifies email addresses that announced to be a honeypot, mis-typed, function-based, or former. Besides having a sparkly make clean list, the all-time part is that information technology's complimentary.
Y'all tin can find numerous third-party Campaign Monitor integrations categorized by job on its website, all with the disclaimer that the visitor does not provide support for them. Still, browsing through them, you may find several that will add value to your email marketing efforts and never need support.
This article originally appeared on PCMag.com.
About Alyson Behr
Source: https://sea.pcmag.com/salesforcecom-sales-cloud-professional-edition/10727/7-campaign-monitor-integrations-to-enhance-your-email-marketing-efforts
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